because the uglies do not get to actually view ranks through their hovercams or through their smartwalls because their smart walls aren't as sophisticated as those in new pretty town, in order to play those games where they get to see how they would look as pretties, view rankings, and read up on gossip as well as kick some stories up on their channel, they have to go to the rep center, short for the reputation center. here it is like the rustie's version of an arcade, only the place is full of smart walls and wandering hovercams.
